Neil Pryde Ltd. (Pryde Group) is a
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
based Sports Group engaged in manufacturing, distribution and
brand management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is per ...
founded by Neil Pryde who served as chairman until January 1, 2015.
Pryde Group is a privately held company, wholly owned by the
Shriro
Shriro Group is a private company headquartered in Hong Kong. It is an international marketing and distribution company with over 3,500 employees around the world.
Shriro was founded in 1906 as a family business in Harbin, Northern China. The firs ...
Group. It has over 2500 employees and operations in more than 40 countries. It owns a portfolio of brands in the marine and adventure sports markets: NeilPryde,
Cabrinha
Pete Cabrinha (born September 13, 1961 on Oahu, Hawaii) is an American big-wave surfer, windsurfer, kitesurfer and artist. He is the founder and brand manager of Cabrinha Kites.
Career Windsurfing
In 1985 he won the world wave sailing cham ...
, JP-Australia, Imagine Surf and NP Waterwear and Accessories.
Products
;
Wind surfing gear
One of the products of Neil Pryde is the
RS:X, which was the Olympic class of sailboard used by all competitors used for the first time at the
2008 Summer Olympics
The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Na ...
.
References
{{reflist
External links
Pryde Group official website
Water sports equipment manufacturers
Sporting goods manufacturers of Hong Kong